Market Research Services

JRQ Research refines the research objectives in conjunction with the client and then proposes a research design. Subject to client approval, JRQ Research conducts the research, analyzes the results, and makes clear and actionable recommendations.

Research tools include:

• Focus Groups (in person or via phone)
• In-Depth Interviews (in person or via phone)
• Bulletin Boards
• Online Focus Groups
• Surveys (telephone, online, or mail)

"In the highly competitive world of educational publishing, having a qualitative researcher who can probe beneath the surface to get at unexpressed needs and desires of educators and administrators is essential to success in the marketplace.

Jocelyn has been a valuable asset to our company in this regard. Using a variety of qualitative techniques, Jocelyn has helped us gain a deeper insight into our market."

Director of Market Research for a K-12 Publisher (School Division)